John Harmon

• Drove e-commerce growth across Amazon and Shopify through data-driven strategy, SEO optimization, and marketplace content management.

• Launched and optimized paid advertising campaigns across Meta, Google, and Bing Ads, consistently improving ROAS.

• Built and executed email marketing flows using Klaviyo, including A/B-tested campaigns to boost customer retention and increase repeat purchase rate.

• Developed cohesive brand identity through website design, product photography, video production, and creative marketing assets.

• Successfully led product launches for a privacy-forward everyday carry (EDC) gear line and consumer electronics accessories.

• Scaled influencer and affiliate marketing programs to drive user-generated content (UGC), social proof, and organic traffic.

• Oversaw end-to-end logistics, inventory, and cross-platform fulfillment to maintain seamless customer experience.

• Managed tradeshow strategy and logistics to expand distributor network and increase B2B interest.

• Directed a cross-functional team of contractors, ensuring timely execution of marketing initiatives and content creation.

• Founded and launched a niche skincare brand tailored for outdoor and beachgoers, emphasizing ocean-conscious ingredients and eco-friendly packaging.

• Built a direct-to-consumer (DTC) e-commerce operation from the ground up on Shopify, overseeing all aspects of SEO, CRO, and automated email marketing with Klaviyo.

• Implemented a custom ERP system in partnership with Luminous, integrating Shopify, Amazon, Walmart Marketplace, Hubspot, QuickBooks, and 3PL providers to streamline sales, accounting, and fulfillment.

• Led product development and creative direction, including packaging design, branded content, digital ads, and retail positioning.

• Secured B2B partnerships with surf shops, boutique hotels, and lifestyle retailers to expand brand visibility and drive wholesale revenue.

• Recruited and managed a team of specialized contractors including a chemist, bookkeeper, CPA, manufacturers, and suppliers to support product development and operations.

• Achieved majority market share within the brand’s niche by cultivating strong vendor relationships and creating a resilient, stable business model.

• Designed and customized Shopify and WordPress websites for small businesses, focusing on clean UX/UI and conversion rate optimization.

• Delivered end-to-end branding and graphic design services, including logos, product mockups, marketing collateral, and visual brand guidelines.

• Audited and optimized Amazon and Walmart Marketplace accounts, addressing listing issues, backend setup, and fulfillment strategy.

• Provided strategic consulting on SEO, email marketing, and paid advertising to improve online visibility and drive sales.

• Collaborated closely with business owners to develop clear brand messaging and scalable digital strategies.

• Produced product photography, branded video content, and digital assets to enhance customer experience and strengthen visual identity.

I completed UCLA Extension’s 6-month coding program, where I gained hands-on experience with languages and tools such as GitHub, HTML, CSS, JavaScript, MongoDB, MySQL, and React. This bootcamp significantly enhanced my IT and technical skills, while also giving me the confidence to navigate and adapt to any software used in the modern business world.

I graduated with a Bachelor of Arts in Business, emphasizing Marketing, equipping me with a solid foundation in strategic brand development, consumer behavior analysis, and digital marketing. My education has empowered me to effectively translate business objectives into compelling marketing campaigns and successful e-commerce strategies.