Projects

An ocean-conscious skincare brand for beachgoers. From product formulation and standout packaging design to branding rooted in surf culture and sustainability. I built the DTC e-commerce operation on Shopify, implemented retention strategies through Klaviyo, and secured wholesale partnerships, resulting in strong market presence and a scalable, omni-channel distribution model.

At OffGrid , I led a wide range of projects spanning e-commerce management, brand development, design, and content strategy. I oversaw the Shopify storefront, optimized ad performance across Meta and Google, and executed targeted email campaigns. I also played a key role in refining the brand’s visual identity, directing photo and video content, and creating product-focused marketing assets that helped increase online conversion rates and overall sales performance.

For Sting-Less, I led the full brand build—from concept to execution. This included product development and packaging design, establishing a clean, medical-inspired visual identity. I managed the brand’s Amazon launch, including listings, A+ content, and FSA/HSA compliance, while also overseeing direct-to-consumer operations and fulfillment. Every detail, from formulation to daily logistics, was handled with a focus on quality, transparency, and customer experience.

At Brander Vineyards, I supported the creative direction by designing wine labels for small-batch, estate-only and wine club releases—distinct from their flagship line. I also produced product photography and supporting brand assets that brought consistency and sophistication to their marketing materials. Each design and image was crafted to reflect the winery’s heritage, elegance, and the unique story behind each bottle.

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